Founded by Lucy Beckwith after the birth of her two children, Tiny Trendsetters is a new online store which showcases the newest and coolest independent brands across kidswear. Knowing how overwhelming the choice of designers and online retailers can be, Lucy founded Tiny Trendsetters after two challenging postpartum journeys. “I was searching for a way to reconnect with myself and create special moments with my daughter, Chloe.” she says “I’ve always loved fashion, so I imagined dressing my children in stylish, thoughtfully chosen outfits that reflected their personalities.”
Tiny Trendsetters’ catalogue is edited with intention, shaped by parents who know what it’s like to be overwhelmed by choice (especially when those choices can often feel repetitive!) The online retail store helps parents discover independent brands alongside seasonal edits and curated looks. As the site expands, Lucy wants her customers to expect a flurry of new brands and creative ideas.
“Finding unique, contemporary children’s clothing wasn’t easy, and I found myself endlessly searching across different websites, juggling multiple checkouts and return policies, only to end up overwhelmed by choice. I kept thinking, there has to be a better way.“
Lucy Beckwith, Founder of Tiny Trendsetters
“That’s when the idea for Tiny Trendsetters was born. A carefully curated destination where busy parents can discover the very best independent children’s fashion brands in one place, making shopping simple, inspiring and enjoyable. In 2021, I immersed myself in researching marketplace technology and the children’s fashion industry. The concept was strong, but the cost and complexity of building it felt overwhelming. Still, I couldn’t let go of the vision.We designed the brand, defined our values and kept refining the idea until one phone call changed everything: “I think I’ve found a way to build Tiny Trendsetters.”
The site now features apparel and accessories from the likes of Cozy Crew Club, Rose and Albert and The Couture Club. As the site gains traction and a loyal customer base, Lucy hopes to attract more independent partners and boutique brands.
“Twenty eight months later, after changing tech partners, building the right team, overcoming countless challenges and learning every step of the way, Tiny Trendsetters is live. Our mission is simple: to become the home of curated children’s fashion, helping parents discover incredible brands they may never have found otherwise, while giving independent labels the platform they deserve. I’ve built businesses before, but this one is deeply personal. We’re not just creating another online store. We’re changing the way parents discover and shop for children’s fashion.
And this is only the beginning.”
Visit www.thetinytrendsetters.com for more information. Use code TinyEdit for free shipping on your order.