As we enter ‘Plastic Free July’, The Childrenswear Edit sat down with KIDDYKIND, a new online retailer showcasing the best of small, independent, organic baby and children’s brands. Featuring clothing, toys, furniture and accessories, the handpicked items offer parents the chance to discover beautiful independent makers and considered organic brands in one destination.
With a growing belief and global drive to reduce micro-plastics where possible, it is no wonder a concept like KIDDYKIND is so loved. By championing newer and smaller brands, the site gives parents a chance to discover innovative products, centred on a plastic-free, organic ethos. The retailer has just been named Organic Baby Retailer of the Year 2026 at the Organic Baby Awards, and it is no wonder why. Catering to newborn up to 7+, KIDDYKIND has a fantastic selection of curated pieces all of which highlight that organic choices do not have to be boring or ‘beige’.
“I started KIDDYKIND during my first pregnancy, when I found myself spending hours trying to track down products I could genuinely trust. The most considered, carefully made products weren’t always easy to find, and even when they were, you couldn’t always trust the label. I remember buying what I thought was an organic cotton sleeping bag from a brand that spoke so beautifully about natural sleep. When it arrived, I turned it over and read the small print. The filling was polyester. That moment stayed with me.” Says Jagroop Sahi, Co-Founder, KIDDYKIND
“I started with the brands I’d discovered on my own journey, ones already living in our home, that I loved and believed in. Today we have 50+ brands and over 2,000 products and this year we were named Retailer of the Year 2026 at the Organic Baby Awards, which felt like the most wonderful recognition of everything we’ve been quietly building. My three children, aged 8, 5 and 3, use KIDDYKIND every single day, from their skincare to their clothes to their toys. That still means everything to me.”
“The ambition is to keep growing,” continues Jagroop, “More brands, greater choice, every category a parent needs. Because parents are already stretched for time and attention, and they shouldn’t have to work this hard to make a good choice for their child. Every brand on KIDDYKIND is vetted. The label has already been checked because we truly believe that safety should be the standard for children and not the exception. And with the majority of our products completely plastic free, Plastic Free July feels like a particularly fitting moment to be telling this story. That’s the promise: to clean up the children’s industry, and that’s what we’re building.”
Visit www.kiddykind.com to see their full range of products.