Meet Forivor – The Luxury Baby Sleep Brand Loved By Celebrities

Nurturing our children’s imaginations can start from the moment they are born and we’ve found the perfect brand to help us do that with their gorgeous whimsical bedding, gifts for babies and satin-soft blankets.

Forivor was founded by Alice Ruby Ross and Rebecca Monserat in 2016 and named after Rebecca’s father Ivor. The pair have used their talents as illustrators and storytellers to create intricate designs which blend the natural world with mystical habitats and creatures. And the brand has some famous fans too, with Katherine Ryan, Poppy Delevingne, Jessie J, Roxy Horner and Louise Thompson among the celebrities who’ve chosen Forivor bedding for their homes.

Bird of Paradise (Blue) Organic Cotton Babygrow (£34)

With every Forivor product, users, both young and old, will be taken to magical worlds where they can meet winged creatures, party with a frog maiden or have a delicious feast with foxes and owls.

Each unique design has been created for curious minds and to help children grow up with a love and appreciation for the wildlife and world that surrounds us.

Rebecca and Alice pride themselves on producing high quality pieces with minimal environmental impact. But they’ve also ensured their products, which are made in India using organic and sustainable materials and dyes, reflect the reality of living in a family home, with all of its chaos and mess. The materials are absorbent, versatile and can be washed safely at 30°C (but don’t tumble dry).

Collections include Enchanted Forest, The Pond Dance, The Winged Sky, and each one features a range of products for children of all ages, plus luxury homeware items such as cushion covers from £40 and tablecloths which are £140.

And if you’re choosing Forivor for a gift for a new baby, their adorable products range from bibs, babygrows and muslin swaddles, to burp cloths, wall prints and blankets. Or you can buy an extra special boxed gift set for £102 which includes a baby muslin, babygrow, neckerchief bib and hat. The keepsake box itself is a work of art which would look fantastic on any shelf in the house.

Once Upon a Feast Muslin Blanket – Large (£75)

When it comes to bedding, prices start from £155 for the hand-illustrated quilted blankets and duvet sets. Again, these are items which have been created to stay in the family for many years to come. Made from luxuriously soft 318 thread count cotton satin, children will look forward to getting tucked into bed every night. The bedding can also be personalised which would make a lovely surprise if you’re buying a set as a gift.

Forivor’s blankets, such as this one called Once Upon a Feast, come in two sizes (120cm x 150cm and 140cm x 175cm) and again, are made from organic cotton satin. They’re also reversible to give little ones even more inspiration at bedtime or if they’re snuggled up during the day.

The brand is celebrating its 10 year anniversary in 2026 and as Alice says in a blog on the Forivor website, the pair have a lot to feel proud of. “What’s so exciting about working in the baby and children’s world is a sense of freedom to create the things we imagined as children ourselves with the hope that we can, in our own way, leave something positive behind us,” she writes.:: Alongside the brand’s website, Forivor is also stocked in Fortnum & Mason, and on various other UK and global retailer’s sites

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