Beloved British brand JoJo Maman Bébé have revealed the first of the AW26 pieces, and they are fab! Launching throughout July, the collection comprises jumpers, dresses, shorts and sets featuring some really loveable characters. Alongside their adored four-legged companions, this new collection also showcases JoJo’s transition into more contemporary designs with streetwear-inspired ‘foodie friend’ pieces. Lending trend-centric details with JoJo’s signature handwriting, the collection brings a fresh perspective to everyday dressing, while staying true to the exceptional quality families know and love.

Elevated and designed for little explorers, every piece combines thoughtful craftsmanship with unique style. Soft bouclé textures, fully lined appliqué and contemporary new silhouettes create a collection that effortlessly brings together comfort, quality and modern style. Easy to love, full of personality and made for more adventures – these are the pieces parents (and kids) will reach for all season long.

The new collection will be launching throughout July with further pieces to be revealed. You can visit www.jojomamanbebe.co.uk to see more.