As Teletubbies Turns 29 We Are Looking at 90s Toys That are making a come back.
The brands we loved in 90s and early 2000s are having a resurgence as low rise jeans, butterfly hair clips and baby-tees are officially back, and the trend is continuing across children’s toys, games and shows.
Teletubbies

Teletubbies Talking Soft Toys – £10.99
An icon of the 90s and one of the most successful children’s TV franchises to date, the Teletubbies is seeing its comeback. As the brand turns 29, we are seeing a new wave of Teletubbies products. Conceptualised in the mid 90s for the BBC, the Teletubbies originally ran for four years from 1997 until the end of 2001. The faces of Dipsy, Laa Laa, Tinky Winky and Po have become recognised around the world and this new wave of Teletubbies merchandise cements its position as one of the most endearing and adored children’s TV shows of all time. These adorable Teletubbies soft toys (£10.99) are reminiscent of the original doll collection which sold out nationwide in 1997. Aptly named by the BBC as ‘The Great Teletubbies Shortage’, thousands of parents queued in the cold to get their hands on the toy. Thankfully, we can now order online!
Strawberry Shortcake

Strawberry Shortcake Animated YouTube Channel
Beloved global icon Strawberry Shortcake is stepping into a bright new era, with a vibrant slate of original CG-animated content featuring a fresh new look rolling out for audiences in the UK and around the world. For generations, Strawberry Shortcake has been synonymous with kindness, optimism and the sweetness of friendship. First capturing hearts in the 1980s, Strawberry and her colourful circle of “Berry Besties” have continued to evolve for new audiences, most recently with modern storytelling that celebrates creativity, community and caring for others.
Now, for the first time, Strawberry’s classic bonnet-and-bloomers look is being brought to life in vibrant CG animation across an expansive digital release designed especially for today’s young viewers and families.Lovingly produced by WildBrain Studios, the new content spanning short-form, long-form and hybrid formats gives families more ways than ever to enjoy Strawberry’s world. The content will roll out across YouTube and social platforms as part of WildBrain’s global digital network. UK audiences can tune in via the official Strawberry Shortcake YouTube channel , joining millions of subscribers worldwide.
Pokémon

Pokémon Pikachu Puppertonic – £79.99
Originating from Japan in the mid 90s, Pokémon trading cards became a sensation amongst children around the world. The company eventually expanded into TV, toys and plushies becoming a multi-billion dollar media franchise. The last few years have seen the Pokémon craze resurge, with a record-breaking sale of the Pikachu Illustrator Card in February 2026 for an eye-watering $16,492,000. At a more affordable £79.99, the Pikachu Puppertronic is one of the most popular toys for 2026.
Dreamhouses

Barbie Dream House Playset (£149.99)
Following the incredible success of 2023’s Barbie movie, dolls and Dream Houses have sky-rocketed in popularity and nothing screams nostalgia more than the collaboration between Barbie and Polly Pocket on this adorable and affordable Dreamhouse Compact Playset (£18). The original mega Barbie Dreamhouse is still one of the most sought-after toys, with hundreds of 2025 TikTok videos showing the excitement of children opening the iconic gift at Christmas. Definitely on the pricier side, the Barbie Dream House Playset (£149.99) is an investment, but it will stand the test of time.


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